1000多個谷歌廣告應該排除的關鍵詞:全面清單

        1000多個谷歌廣告應該排除的關鍵詞:全面清單

        (本文行數較多,建議直接收藏,或通過查看原文鏈接閱讀)

        如果你已經接觸谷歌廣告有一段時間了,那么你肯定會對否定詞很熟悉。

        因為通過排除否定關鍵詞Negative Keywords,可以讓你省下很多不必要的支出,也能提高廣告質量進而提升排名。

        這篇文章我為大家總結了否定關鍵詞的列表,包括1000多個可排除的關鍵詞,大家看完后,可以直接復制到廣告后臺進行排除,這樣可以省下很多檢查關鍵詞的時間和精力。

        否定關鍵詞示例

        比如你在投放健身器材類目,假設是dumbbell啞鈴這個產品

        你會希望用戶通過搜索如下字詞時展示你的廣告:

        • dumbbell for home

        • buy dumbbell

        • best dumbbells

        但你肯定不希望廣告在以下搜索詞上展示:

        • how to make dumbbells

        • dumbbells exercises

        那么你就需將以下否定關鍵字添加到列表中:

        • how to

        • exercises

        通常我們可以建立一個list列表,把所有不需要的關鍵詞統一放進去。

        如何添加否定關鍵詞列表

        找到Keywords關鍵詞一欄,點擊Negative Keywords否定關鍵詞,拉到下面有Save to new or existing list保存在新建或已有列表,再在下面填入列表名字(便于區分)就可以了。

        1000多個谷歌廣告應該排除的關鍵詞:全面清單

        至于否定關鍵詞的匹配類型,大家應該知道谷歌廣告有三大類關鍵詞匹配類型:

        廣泛匹配(還有廣泛匹配修飾符:+關鍵詞)

        詞組匹配(符號:“關鍵詞”)

        精準匹配(符號:[關鍵詞])

        它們的詳細區別可以看看我之前的文章:

        什么是谷歌廣告關鍵詞匹配類型和如何使用

        而在排除否定關鍵詞的時候,我建議用:

        廣泛匹配修飾符:+關鍵詞

        比如:+exersices——這樣所有包含“exercises”一詞的搜索詞(無論詞在前還是在后)都不會觸發廣告!

        因為這樣既可以排除沒用的不可能帶來轉化的關鍵詞,又不會影響需要的關鍵詞。

        建議排除的否定關鍵詞(1000+)

        大家可以把下面的關鍵詞添加到任何廣告系列(搜索和購物廣告都可以)的排除關鍵詞列表中。

        當然,建議大家還是按需排除,不然后排除掉一些機會,那就得不償失了。我也會分類列出來,但具體大家還是要自行篩選一下下:

        通用關鍵詞

        無論你做什么產品,基本都能直接排除以下關鍵詞:

        cheap
        directions
        facebook
        sample
        samples
        sampler
        sampling
        recipe
        myspace
        map
        maps
        video
        game
        games
        free
        no charge
        no cost
        youtube
        vimeo
        torrent
        torrents
        download
        nude
        naked
        porn
        udemy
        craigslist
        porno

        大品牌詞

        amazon
        ebay
        wish
        esty
        aliexpress
        alibaba
        walmart
        macy

        B2B關鍵詞

        如果你做2B的,可以考慮排除以下關鍵詞:

        about
        advice
        agencies
        agency
        article
        articles
        association
        associations
        blog
        blogs
        book
        books
        bulletin
        bulletins
        buy
        case studies
        case study
        class
        classes
        club
        clubs
        college
        colleges
        conference
        conferences
        consultants
        consulting
        consumer
        council
        councils
        course
        courses
        data
        define
        definition
        developer
        developers
        diagram
        direct hire
        direct placement
        education
        employer
        employers
        employment
        example
        examples
        FAQ
        firm
        firms
        forum
        forums
        foundations
        freelance
        freelancer
        freelancers
        freelancing
        full-time
        guide
        guides
        head hunter
        hiring
        history
        home
        house
        household
        image
        images
        independent contractors
        info
        information
        institute
        institutes
        intern
        interns
        internship
        internships
        job
        jobs
        journal
        journals
        learn about
        logo
        logos
        magazine
        magazines
        map
        maps
        meaning of
        metrics
        news
        newsletter
        newsletters
        newspaper
        newspapers
        overstock
        part-time
        personal
        photo
        photos
        picture
        pictures
        position
        positions
        program
        programs
        refurbished
        recruiter
        recruiters
        recruiting
        report
        reports
        research
        resource
        resources
        resume
        resumes
        review
        reviews
        salaries
        salary
        sample
        samples
        school
        schools
        seminar
        seminars
        staffing
        statistics
        stats
        store
        stores
        success stories
        success story
        temp
        temporary
        theories
        theory
        training
        tutorial
        tutorials
        universities
        university
        what are
        what is
        white paper
        white papers
        wiki
        wikipedia
        workshop
        workshops
        business to consumer
        goods
        business-to-consumer
        used
        vintage
        recreational
        recreation
        hobby
        diy
        homes

        SaaS類型關鍵詞

        如果你賣SaaS值了的業務,考慮排除以下:

        advice
        agencies
        agency
        article
        articles
        association
        associations
        blog
        blogs
        book
        bulletin
        bulletins
        career
        careers
        case
        studies
        case study
        class
        classes
        club
        clubs
        conferences
        consultant
        consulting
        free
        define
        definition
        freelancing
        freelancer
        faq
        home
        house
        guide
        guides
        full-time
        fulltime
        temp
        temporary
        what are
        training
        tutorial
        tutorials
        review
        reviews
        resource
        report
        reports
        resources
        workshop
        workshops
        wiki
        wikipedia
        youtube
        recruiting
        recruiters
        salary
        salaries
        school
        schools
        university
        universities
        stats

        求職需求關鍵詞

        這些詞的搜索人群通常是想找工作或招聘,可以排除(當然如果你是獵頭就另說):

        employment
        hiring
        hire
        intern
        interns
        internship
        internships
        job
        jobs
        recruiter
        recruiting
        resume
        resumes
        salaries
        salary
        employer
        group
        occupation
        occupations
        fulltime
        full time
        full-time
        parttime
        part-time
        part time
        work
        openings
        postings
        sample
        pay
        range
        paid
        recruiters
        recruitor
        recruitors

        研究用詞

        避免在正在尋找研究數據的人中觸發廣告,這些人可能是在準備論文,或找博客寫作靈感:

        about
        association
        associations
        organization
        organizations
        definition
        define
        diagram
        community
        example
        examples
        history
        manual
        manuals
        instruction
        guide
        instructions
        guides
        model
        map
        maps
        sample
        samples
        white
        paper
        whitepaper
        whitepapers
        papers
        what are
        what i
        What is
        book
        books
        case studies
        case study
        journal
        journals
        magazine
        magazines
        metrics
        news
        research
        review
        reviews
        statistics
        stats
        success stories
        success story
        tutorial
        tutorials
        white paper
        white papers
        rating
        ratings
        opinion
        opinions
        article
        articles
        study
        studies
        information
        info
        picture
        pictures
        photo
        photos
        negative review
        bad review
        comparison
        comparisons
        contest
        user manual
        project

        課程類關鍵詞

        除非你賣課的,否則可以排除:

        classs
        class
        classes
        college
        colleges
        course
        courses
        education
        school
        schools
        training
        universities
        university
        learn
        community college
        tutorial
        tutorials
        textbook
        textbooks
        books
        st college
        state college
        best college
        local college

        低價關鍵詞

        如果你賣的是高端產品,那需要排除一些想買便宜貨的搜索詞。

        如果你有一定的品牌知名度,或者搞促銷,那可以忽略這一部分

        bargain
        bargains
        blowout
        blowouts
        cheap
        cheapest
        clearance
        clearances
        close out
        close outs
        closeout
        closeouts
        deal of the day
        deal of the week
        deals
        deal
        discount
        discounts
        discount code
        discount codes
        discounted
        free
        inexpensive
        liquidation
        lowest
        cost
        low cost
        provider
        low price
        price
        prices
        limited
        time offer
        warehouse
        warehouses
        chain
        odd lots
        odd lot
        outlet
        outlets
        mall
        malls
        online
        special
        wholesale
        wholesales

        高端關鍵詞

        如果你賣的低價產品,可以考慮排除:

        designer
        high end
        expensive
        luxury
        luxurious
        most expensive
        high priced

        詢價關鍵詞

        做C端的更可能需要排除這類詞。

        price
        prices
        pricing
        quote
        quotes
        retailer
        retailor
        retailors
        retailers
        comparison
        reviews
        review
        good reviews
        good review
        amazon reviews
        amazon review
        best reviews
        best review
        worst revews
        worst review
        negative review
        negative reviews

        DIY關鍵詞

        除非你是賣手工作品,否則可以排除下面的關鍵詞:

        craft
        crafts
        create
        creating
        hand made
        handmade
        home
        homemade
        how can
        how does
        how to
        make
        making
        when can
        when i
        where can

        科技軟件類關鍵詞

        可以排除以下關鍵字來避免和技術相關的搜索詞:

        burn
        burner
        code
        community
        cd burner
        cd
        cd code
        cd codes
        cd burners
        desktop
        developers
        for developers
        developors
        develeoper
        disk
        download
        downloads
        dvd
        error
        file
        files
        freeware
        freemium
        free
        forum
        game
        games
        gnu
        hack
        hacks
        video game
        support
        api
        shortcut
        shortcuts
        shareware
        tip
        tips
        video
        windows
        apps
        appz
        iphone
        mobile
        android
        droid
        web
        apple
        microsoft
        linux
        library
        libraries
        mac
        java
        html
        css
        c++
        javascript
        excel
        do-it-yourself
        dbase
        delphi
        sheet
        spreadsheet
        fox
        firefox
        visual basic
        ajax
        sql
        mysql
        template
        templates
        open source
        public domain
        vb
        xp
        xml
        xls
        retail
        retailer
        retailers
        sophortcuts

        制造和工業和類

        antique

        export
        exporter
        exporters
        hobby
        hobbies
        hobbys
        import
        importer
        importers
        measurement
        model
        models
        regulations
        rent
        rental
        repair
        repairs
        retail
        retailer
        retailers
        rules
        safety
        specifications
        specs
        standards
        store
        toy
        toys
        used
        vintage

        材料類型

        這部分考慮清楚再排除,比如你是賣銀制耳環,就要把金相關的詞排掉,但不要排了銀的關鍵詞。

        aluminum
        ceramic
        cotton
        fabric
        glass
        gold
        iron
        leather
        metal
        paper
        plastic
        rubber
        silver
        stainless steel
        steel
        stone
        vinyl
        wood

        污言穢語類

        anal
        anus
        arse
        ass
        ballsack
        balls
        bastard
        bitch
        biatch
        bloody
        blowjob
        blow job
        bollock
        bollok
        boner
        boob
        bugger
        bum
        butt
        buttplug
        clitoris
        cock
        coon
        crap
        cunt
        damn
        dick
        dildo
        dyke
        fag
        feck
        fellate
        fellatio
        felching
        fuck
        f u c k
        fudgepacker
        fudge packer
        flange
        goddamn
        god damn
        hell
        homo
        jerk
        jizz
        knobend
        knob end
        labia
        lmao
        lmfao
        muff
        nigger
        nigga
        omg
        penis
        piss
        poop
        prick
        pube
        pussy
        queer
        scrotum
        sex
        shit
        s hit
        sh1t
        slut
        smegma
        spunk
        tit
        tosser
        turd
        twat
        vagina
        wank
        whore
        wtf

        地理位置類

        注意不要排除你想要的地理位置!以美國部分州為例 :

        AL
        Alabama
        AK
        Alaska
        AZ
        Arizona
        AR
        Arkansas

        完結。

        Peace Out!

        1000多個谷歌廣告應該排除的關鍵詞:全面清單
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