隨著夏季來臨，外國客戶都憧憬著豐富多彩的戶外生活，所以推銷郵件也就更難吸引他們的注意力，更不用說讓他們?yōu)槟愕漠a(chǎn)品和服務(wù)付費。

所以，夏季的營銷郵件應(yīng)該怎么寫呢？

首先，我們來看看美國夏季期間都有哪些節(jié)日，這樣才能更好地計劃相應(yīng)的郵件營銷活動。

·6月初：畢業(yè)季

·6月14日：美國國旗紀念日

·6月17日：父親節(jié)

·6月21日：夏至

·7月4日：獨立日

·8月中旬：返校季

·9月3日：勞動節(jié)

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以下是33個國外公司以夏季為主題的英文電子郵件標(biāo)題：

1、Swimwear365：Seas the Day

2、資生堂：Let the sun shine, not your skin!

3、Country Door：Fire Up the Grill: Let’s Get This Summer Started!

4、Express：Bright summer ahead: 40% off dresses

5、Hotels.com ：Soak up the sun & savings – up to 50% off

6、Alibris：Sizzling Summer Sale | Up to $20 Off

7、Swoozies：Beyond the Beach Towel! 20+ New Styles

8、Bare Necessities：Beach Me Up! Summer’s HOTTEST Swim Trends + Semi-Annual Savings

9、Maisonette：Set SALE into Summer with 30% Off Apparel

10、Cuyana：It’s Sunny Somewhere

11、The Body Shop：Grab up to 50% off* in our big summer sale

12、Costco：3 Days Left on Hot Buys!

13、Ashley Homestore：It’s HOT out and so are these DEALS

14、Mattel Shop：Your Ticket to Summer Fun Starts With Thomas & Friends!

15、Illy：Sip. Savor. Summer.

16、Jockey：It’s melting, it’s melting! Save up to 75% NOW

17、Burlington Coat Factory：You’re invited: July 4th Free Shipping!

18、Easy Canvas Prints：A Swell Of Savings Coming Your Way… 80% Off Canvas!

19、絲芙蘭：Your new summer fling = these hot beauty buys

20、J.Crew Factory：HOT OFF THE GRILL: 60% off summer styles

21、亞馬遜：Summer savings: Prime Day countdown deals

22、H&M：Feel the sunshine with 50% off summer styles + Free shipping

23、宜家：The temperature is ↑ but prices are ↓!?

24、維多利亞的秘密：20% off splash-making swimwear ends tomorrow!

25、優(yōu)步：#LoveMovesUs ?

26、安德瑪：Proud To Be An American

27、Fabletics：Red, white, and you

28、Chubbies：Bikinis and Tear-Away Trunks…

29、aerie：Seeing Sunshine in $20 Bralette Tops

30、Zappos：Vacation is calling…

31、uforia studios：When it heat waves, we flash sale?? ? ?

32、Yelp：Rise And Shine, It’s Beach Time

33、Barneys New York：Swimwear to Make a Splash

此外，這里還有20條按夏季各個月份歸納的郵件標(biāo)題示例，幫助你個性化郵件營銷。

6月

·We’ve got hot stuff waiting for you

·Hello, sunshine! Don’t you glare miss this deal!

·Flag down these savings

·Dads and grads are rad!

·To beach their own … exclusive coupon code!

·We’re all up in your grill with 50% off sitewide

·Don’t sweat it! We’ve got big savings for you

7月

·Red, white and new deals

·Stars, stripes and sales

·Go Fourth and save!

·Star-spangled bargains — just for you

·Savings that make a splash

·Get ‘em while they’re hot

·We’re making waves with this sal

8月

·We’ve got a shell of a deal just for you

·These deals are more than okay for vacay

·We won’t flip-flop on this deal

·Hot flash sale! 50% off everything

·Cool down with these sizzling deals

·Our prices are droppin’ like they’re hot

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如何為郵件標(biāo)題添點彩？

1、用夏天的詞匯和短語引起關(guān)注

請記得用簡短的標(biāo)題來吸引眼球，常見的夏季詞匯和參考如下：

·用促銷來慶祝夏季

·為驅(qū)蚊和曬傷等夏季問題提供解決方案

·為家庭燒烤活動提供草坪保養(yǎng)的建議

·談?wù)撓募颈匦杵贰⑾募景踩蛳募径燃賱俚?/span>

·使用夏季的詞匯和短語，比如fun in the sun、beat the heat、high temps、dog days of summer等。

在適當(dāng)?shù)臅r候，你也可以考慮使用季節(jié)性的表情符號，但是一定要測試他們的表達效果。

2、舉行夏季促銷

將電子郵件與夏天聯(lián)系起來的一個簡單方法是使用季節(jié)性促銷。你可以通過郵件標(biāo)題鼓勵客戶立即打開電子郵件，告訴他們打開郵件會看到什么；例如，“Don’t miss out on the big summer sale —?Promo codes inside.”或者“Save 40% on all summer merchandise.”。

3、創(chuàng)建一個當(dāng)?shù)鼗顒拥娜粘瘫?/strong>