以下文章來源于下班后8小時(shí)?，作者Andy南溪

ShareASale（簡稱SAS）聯(lián)盟平臺成立于2000年，總部位于美國芝加哥，在2017年被Awin收購，目前以獨(dú)立的品牌繼續(xù)運(yùn)作，官網(wǎng)可以看到字樣ShareASale Part of Awin，主要專注于北美市場，目前有16550+個廣告主和225000+以上的聯(lián)盟客資源。shareasale聯(lián)盟平臺相對而言是大家比較熟悉的一個平臺也是很多小伙伴開始做聯(lián)盟的時(shí)候如果是北美市場首先考慮的一個聯(lián)盟平臺,因?yàn)橄鄬ζ渌?lián)盟平臺而言,ShareASale對于中小賣家是比較友好的,對于網(wǎng)站的GMV或者M(jìn)AU月訪問量沒有那么高的要求,一般新搭建的獨(dú)立站申請ShareASale聯(lián)盟也能通過審核,所以本文就先介紹如何注冊ShareASale的聯(lián)盟平臺。ShareASale的聯(lián)盟平臺注冊主要有下面幾步,如果使用shopify建站,付款測試就更簡單,直接下載個ShareASale的應(yīng)用然后把ShareASale的merchant ID填上去,裝太變?yōu)閍ctive,接下來來看看是如何注冊的,注冊鏈接

• 填寫基礎(chǔ)的公司信息
• 傭金設(shè)置
• 吸引聯(lián)盟客（affiliate publisher）–關(guān)鍵詞設(shè)置,類目選擇,logo上傳,聯(lián)盟條款
• 管理聯(lián)盟客（affiliate publisher）–歡迎語,手動還是自動審核，
• 安裝代碼,付款追蹤測試
• 測試代碼能否追蹤成功
• 付款

因?yàn)槲覀兪且詍erchant商家的身份的注冊的,所以要選擇merchant sign up,affiliate sign up主要以聯(lián)盟客的身份注冊的,也可以去注冊一個shareasale的對于publisher的注冊不是很嚴(yán)格,主要是為了方便我們后續(xù)在做聯(lián)盟營銷的一些動作時(shí)知道在加入自己品牌的affiliaite program的時(shí)候是怎么顯示的也便于我們平時(shí)做一些聯(lián)素材的推送,下面的圖就是之前以nanxitalk.com的域名注冊的聯(lián)盟客的界面顯示,下文也會講到Affiliate的頁面是什么樣子的。

第一,商家基礎(chǔ)信息填寫

點(diǎn)擊merchant sign up就會彈出來一些business info需要我們?nèi)ヌ顚?對著把信息完善好，那個website的要填寫你要使用shareasale聯(lián)盟平臺的網(wǎng)站,一定要正確的因?yàn)楹罄m(xù)代碼安裝以及付款測試都跟這個相關(guān),還有Login info可以創(chuàng)建個登陸的名字以及密碼,但要把創(chuàng)建的名字跟密碼記錄下來，后續(xù)登陸聯(lián)盟平臺都用這個

第二,傭金以及tracking cap或者叫cookies duration

傭金的設(shè)置就是你愿意給到聯(lián)盟客多少的成交傭金,不同的品類的也會有很大的差別,3C的一般3-12%,服裝類的有可能更高些15-20%，一些虛擬產(chǎn)品的可能會更高,這個傭金的設(shè)置除了考量自己的投入產(chǎn)出比之外,最好也可以參考下競品的設(shè)置多少,比如儲能行業(yè)的一般是5-8%點(diǎn)左右,客單價(jià)也想多高些,聯(lián)盟客每帶出一單都能獲得幾百USD的收入,具體怎么看這里有三種方式

• 第一,注冊Affiliate賬戶,直接去搜競品
• 第二,去競品的網(wǎng)站footer那里一般都有affiliate program,會有詳細(xì)介紹
• 第三,用fosho aff(foshobrands.com)的工具可以看到競品的傭金設(shè)置以及tracking cap,聯(lián)盟客類型以及帶貨情況等

下面那個tracking cap 大部分是30days,就是指的是從用戶看到點(diǎn)擊聯(lián)盟客推廣的產(chǎn)品,無論是content類型的,coupon/deal類,dsp/ppc接接下來的30天內(nèi) 這個用戶只要在網(wǎng)站有成交,聯(lián)盟客就可以獲得傭金, 這也是為什么尤其對于高客單產(chǎn)品或者開通多個聯(lián)盟平臺有那么多重復(fù)訂單的原因,或者說聯(lián)盟搶了一些谷歌廣告的歸因。高客單的產(chǎn)品一般用戶都是多觸點(diǎn)才有可能成交,那這個過程中就有很大的重復(fù)性,廣告/聯(lián)盟的歸因也基本上都是按照last click,要看競品的tracking cap設(shè)置的多少天,以上看競品聯(lián)盟傭金的方法一樣適用。需要說明的是tracking cap也是吸引聯(lián)盟客的一個點(diǎn),這也是跟亞馬遜聯(lián)盟相比很大的一個優(yōu)勢,亞馬遜的聯(lián)盟是24個小時(shí)且規(guī)則很嚴(yán)格,一旦違反亞馬遜聯(lián)盟規(guī)則就會遭遇封號,另外亞馬遜聯(lián)盟商家參與度不大且類目由亞馬遜統(tǒng)一傭金設(shè)置,相對會比獨(dú)立站聯(lián)盟低。

第三,吸引聯(lián)盟客（affiliate publisher）–關(guān)鍵詞設(shè)置,logo上傳,聯(lián)盟條款

第三個部分主要是一些關(guān)鍵詞的設(shè)置,便于聯(lián)盟客能夠搜到自己,上面聯(lián)盟客的界面也有個merchant center搜索的頁面,所以關(guān)鍵詞設(shè)置除了自己的品牌詞,品牌產(chǎn)品詞也可以加一些行業(yè)詞,跟自己的競品詞。篩選好關(guān)鍵詞后就要填寫產(chǎn)品的類別,這個還是要注意的下一定要選擇跟產(chǎn)品相關(guān)的,后面在修改類目的話是需要花錢的,因?yàn)閟hareasale可選擇的類目比較有限且是很久以前的,沒匹配到比較細(xì)分的類目,可以參考下競品選的什么類目。

接下來是一條不同尺寸的logo上傳,下面有個example的按鈕會告訴你這些logo會出現(xiàn)在哪些位置以及是什么樣的形式。

接下來就是聯(lián)盟條款的選擇,這個就主要是聯(lián)盟運(yùn)營過程中的一些條款,用來規(guī)定約束聯(lián)盟客的行為,都會在聯(lián)盟條款里面寫明,一般都是遵守您所在地區(qū)的所有適用法律法規(guī)（包括但不限于金融服務(wù)法規(guī)，數(shù)據(jù)保護(hù)和反垃圾郵件法規(guī)，遵守B品牌和知識產(chǎn)權(quán)準(zhǔn)則，誠實(shí)守信，以專業(yè)、得體的方式開展聯(lián)盟會員獲取，并完全遵守所有適用法律
為了履行本協(xié)議描述的服務(wù)，您將承擔(dān)所有性質(zhì)的設(shè)立和運(yùn)營成本費(fèi)用，包括但不限于與服務(wù)有關(guān)的任何營銷和推廣活動,還有就是一些PPC Policy,重復(fù)訂單/欺詐訂單等等如何處理,都要在聯(lián)盟條款里面寫清楚,這個也是后面處理解決與聯(lián)盟客的糾紛依據(jù)之一。

一般聯(lián)盟客在加入品牌方的聯(lián)盟項(xiàng)目后都要看一看聯(lián)盟條款的,看看有哪些行為是不能觸碰的,尤其是關(guān)于TM商標(biāo)這塊,品牌方有要求是否能允許聯(lián)盟客投放自己的品牌詞,這個要具體問題具體分析了有些品牌方要求非常嚴(yán)格任何TM品牌詞的變體都不允許投放,有的是可以允許投放品牌詞+coupon/coupon code/voucher等字眼的,因?yàn)楹艽笠徊糠值穆?lián)盟客的類型是coupon/deal類的,一般在剛開始做聯(lián)盟的時(shí)候需要品牌比較新規(guī)則可以設(shè)置稍微松些,允許聯(lián)盟客投放品牌詞+coupon code/code/voucher等關(guān)鍵詞的,一來品牌比較新用戶主動搜索低,二來也便于聯(lián)盟客進(jìn)行推廣。Any TM+Keywords is prohibited, please DO NOT bid on brand+ keywords except brand+coupon, brand+voucher etc. The landing page should be your website, please DO NOT use our official websites directly說到coupon還是一點(diǎn)就是要在聯(lián)盟條款說明coupon是只允許聯(lián)盟客使用shareasale平臺里面上傳的coupon還是獨(dú)立站設(shè)置的coupon都能使用,有些coupon類的聯(lián)盟客就插件工具可以采集各大網(wǎng)站的coupon信息然后做分發(fā)。下面找了個聯(lián)盟條款的,方便大家參考下也可以注冊個affiliate賬號多去看看競品的聯(lián)盟條款。

“xxx?Affiliate Terms & Conditions Updated 8/03/2022Please read our affiliate terms and conditions carefully before you join our program or begin marketing our program. These terms and conditions are written in plain language intentionally avoiding legalese to ensure that they may be clearly understood and followed by affiliates. Each Affiliate is responsible for assuring that its employees, agents and contractors comply with these terms and conditions. Affiliate terms and conditions are subject to change. DEFINITIONS As used in these terms and conditions: (i) “We”, “us”, or “our” refers to xxx?Power and our website; (ii) “you” or “your” refers to the Affiliate; (iii) “our website” refers to the xxx?Power properties located at?http://www.xxx.com; (iv) “your website” refers to any websites that you will link to our website; (v) “Program” refers to the xxx?Power Affiliate Program. ENROLLMENT After receiving your application, we will review your website and notify you of your acceptance or rejection into our Program. Please allow up to 48 hours for your application to be reviewed. We reserve the right to reject any application, however we encourage you to contact us if you feel we have made an incorrect decision. Including all of the websites that you use in your profile will help us make a better decision. WEBSITE RESTRICTIONS Your participating website(s) may not: 1. Infringe on our or any anyone else’s intellectual property, publicity, privacy or other rights. 2. Violate any law, rule or regulation. 3. Contain any content that is threatening, harassing, defamatory, obscene, harmful to minors, or contains nudity, pornography or sexually explicit materials. 4. Contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other computer programming routines that are intended to damage, interfere with, surreptitiously intercept or expropriate any system, data, or personal information. 5. Contain software or use technology that attempts to intercept, divert or redirect Internet traffic to or from any other website, or that potentially enables the diversion of affiliate commissions from another website. This includes toolbars, browser plug-ins, extensions and add-ons.LINKING TO OUR WEBSITE Upon acceptance into the Program, links will be made available to you through the affiliate interface. Your acceptance in our program means you agree to and abide by the following. 1. You may ONLY advertise coupon codes that are provided to you through the affiliate program or network. 2. You may NOT advertise coupon codes obtained from our non-affiliate advertising, customer e-mails, paid search, or any other campaign. 3. Violation of these terms may result in removal from the xxx?Power affiliate program, reversal of sales, or reduction in commissions. PPC GUIDELINES If you are enrolled in our Program and participate in PPC advertising, you must adhere to our PPC guidelines as follows: 1. You may not bid on any of our trademarked terms, including any variations or misspellings thereof for search or content-based campaigns on Google, Bing, Yahoo or any other network. These trademark terms include xxx?Power, xxxpower.com,?http://www.xxxpower.com,?http://www.xxxpower.com?and similar terms without express written permission. 2. Any TM+Keywords is prohibited, please DO NOT bid on brand+ keywords except brand+coupon, brand+voucher,brand+coupon code, brand+code, brand+deals,t he landing page should be your website, please DO NOT use our official websites directly. 3. You may not direct link to our website from any Pay-Per-Click ad or use redirects that yield the same result. Affiliates must be directed to an actual page on your website. 4. You may not use our URL (www.xxxpower.com) as your Display URL, however use as a subfolder or subdomain (i.e.?http://www.yoursite.com/xxx?Power?or?http://xxxpower.yoursite.com) is permissible. If you automate your PPC campaigns, the responsibility is yours to exclude our trademark terms from your program and we strongly suggest you add our trademarked terms as negative keywords. If you violate these PPC guidelines your current and past commission will be set to 0% without warning. Trademarked Terms: xxx?Power, xxxpower.com,?http://www.xxxpower.com, Violation of these terms may result in removal from the xxx?Power affiliate program, reversal of sales, or reduction in commissions. SOCIAL MEDIA Affiliates are not permitted to use TM, TM+terms or any variation or misspelling to create pages or accounts on Facebook/Youtube/Twitter/Reddit/Instagram etc., including but not limited to xxx?Power, xxxpower.com,?http://www.xxxpower.com?DOMAIN NAMES Use of any of our trademarked terms or misspellings as part of the domain for your website is strictly prohibited. (e.g. www. xxxpower-coupons.com). If you intend to promote our Program via e-mail campaigns, you must adhere to the following: 1. Abide by the CAN-SPAM Act of 2003 (Public Law No. 108-187) with respect to our Program. 2. E-mail must be sent on your behalf and must not imply that the e-mail is being sent on behalf of xxx?Power. FTC COMPLIANCE You are required by xxx?Power to disclose your affiliate relationship on any promotion for this merchant. This includes but is not limited to blog posts, videos, emails, social media and website pages. Your audience must understand you may earn commissions if they click your links. This disclosure statement should be clear and concise, stating that xxx?Power is compensating you for your review or endorsement. If you received the product for free from xxx?Power for review, this also must be clearly stated in your disclosure. For more information and suggestions about how to comply with the FTC’s Endorsement Guidelines, please review the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, the FTC Endorsements website resource, and the FTC Dot Com Disclosures. Please note that the FTC guides and resources are only intended to provide guidance. They do not purport to provide legal advice and they do not guarantee that you will be in compliance with FTC regulations if you follow the suggestions presented. You are advised to seek and obtain your own legal advice on how these rules apply to your website or other promotional activities for which you receive compensation. Please visit the FTC.gov website Business Center – Advertising and Marketing – Endorsements, Influencers and Reviews”

第四,管理聯(lián)盟客（affiliate publisher）–歡迎語,手動還是自動審核

設(shè)置好聯(lián)盟條款后就進(jìn)入到Manage affiliate這個板塊,第一就是聯(lián)盟客的審核規(guī)則是自動審核通過還是需要我們手動手動審核,一般大部分都是選擇手動審核,聯(lián)盟客在申請我們的聯(lián)盟項(xiàng)目時(shí),需要我們審核通過才可以,這樣可以看看是什么樣的聯(lián)盟客加入了我們項(xiàng)目,他的EPC,介紹以及feedback score,shareasale里面有個對聯(lián)盟客打分的,會在聯(lián)盟客的那里顯示出現(xiàn),如果低于O分是負(fù)分的話就要多注意,還有也可以進(jìn)去聯(lián)盟客的網(wǎng)站看看是什么樣的內(nèi)容，然后決定通不通過。 這里可以設(shè)置個聯(lián)盟客的歡迎語以及被拒說明下原因,可以設(shè)置自動回復(fù)的,歡迎語一般都是非常感謝加入聯(lián)盟項(xiàng)目,然后把自己產(chǎn)品的一些offer，傭金設(shè)置, tracking cap,EPC等都可以簡單提下，

第五,安裝代碼,付款追蹤測試

完成上面步驟后接下來就是安裝代碼做付款測試,如果是shopify建站就很簡單,就在shopify的應(yīng)用下載個shareasale的app,然后安裝并把申請的shareasale的merchant ID輸入,如果是其他平臺的建站需要把代碼下載下來然后讓技術(shù)人員幫忙安裝到對應(yīng)的位置,我記得當(dāng)時(shí)安裝的時(shí)候有2組代碼 一組是基礎(chǔ)的另外一組是事件代碼,分別讓技術(shù)幫忙幫忙安裝對應(yīng)的位置。

代碼安裝好后接下來就開始做付款測試,點(diǎn)擊begin the test會有個鏈接根據(jù)這個鏈接去到對應(yīng)的網(wǎng)站做個下單測試,看看shareasale后臺能不能追蹤到,如果能追蹤到在shareasale會有顯示,如果沒有追蹤到讓技術(shù)排查下原因。 做好追蹤測試后如果一切正常,接下來就是付款，賣家要在ShareASale上發(fā)布Affiliate Program，需要支付$650美元的Setup fee和$125美元的預(yù)存費(fèi)，就是說賣家首次開通需要支付一共$750美元的費(fèi)用，$650美元是一次性費(fèi)用，$120美元是用來支付給聯(lián)盟成員的預(yù)存?zhèn)蚪鹳M(fèi)和給ShareASale每筆20%的傭金交易費(fèi)。

付完款后,shareasale有幾天的審核,審核過后就可以正式運(yùn)營了,主要首先上次素材banner,coupon,textlinks,datafeed等信息，系統(tǒng)會推送一些聯(lián)盟客關(guān)注,剩下的就需要我們?nèi)パs聯(lián)盟客了,邀約shareasale里面有個招募工具以及廣告位,站外也可以去邀約加入,去一些聯(lián)盟的論壇/群組以及發(fā)覺競品的聯(lián)盟客等信息。